Daily Recommended Diamonds

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Frequently Asked Questions​

Choosing the right diamond shape depends on personal preference, the style of the jewelry, and specific physical characteristics:

  1. Personal Style and Preference: Consider the wearer’s style. Classic personalities might prefer round or oval diamonds, while more modern tastes may lean towards emerald or princess cuts.
  2. Hand and Finger Shape: Certain diamond shapes can complement the hand’s appearance. For instance, elongated shapes like marquise or oval can make short fingers appear longer.
  3. Setting and Design: The diamond shape should complement the ring setting. Classic settings pair well with round diamonds, while contemporary settings might suit geometric shapes like squares or rectangles.
  4. Brilliance and Sparkle: If you desire maximum sparkle, opt for shapes known for their brilliance, such as the round, oval, pear, and princess cut.

Excellent/Ideal Cut: Choosing the right diamond cut is crucial as it significantly impacts the diamond’s brightness, fire, and overall look. In our selection process, we sift through over a million diamonds from three different suppliers to bring you the top 5%. This ensures that the Excellent and Ideal cut diamonds available here are among the best in the market, guaranteeing great shine, fire, and sparkle. Pick this option if you are looking for the best balance without overspending.

Premium/ Hearts & Arrows: These diamonds represent the very best, the top 1%, with unmatched cut precision, ensuring the best light performance. They stand out for their brilliance and detailed light patterns. Because of their superior quality, these diamonds are typically priced about 20% higher.

Premium (at a discount!): Here, we identify diamonds that meet the top 1% standards but are listed under standard Excellent or Ideal categories. This means you can get a diamond with premium sparkle and fire without the extra cost. This is the best choice for those who want top-level sparkle within a strict budget.

Selecting a carat size is a balance between size and quality within your budget:

  1. Consider Budget and Expectations: Determine your budget and find a balance between carat size and other qualities.
  2. Visual Size vs. Actual Weight: Understand that carat refers to weight, not size, and consider the diamond’s cut and shape.
  3. Size on Hand: Consider how the diamond will look on the wearer’s finger. Larger carats suit larger hands better.

When buying a diamond on a budget, your strategy should vary based on your end goal. Here are three approaches tailored to different types of customers:

Get the Best Balance Between All Factors:

    • Prioritize Cut: Choose the Excellent / Ideal Cut category, or look for a discounted premium diamond. A high-quality cut can make the diamond appear more brilliant and larger.
    • Flexible Color and Clarity: Opt for diamonds in the G-H color range and VS1-VS2. These diamonds will still look great to the naked eye but come at a lower price.
    • Shape Consideration: Consider shapes other than round, such as oval, marquise, or pear, which can offer more size for the price.


Get the Most Brilliance and Sparkles:

    • Emphasize Cut Quality: Allocate more of your budget towards securing a premium cut level, as this greatly influences the diamond’s brilliance and fire.
    • Compromise on Size: Opt for a slightly smaller diamond if it means you can afford a better cut.
    • Consider Setting: Choose a setting that enhances the diamond’s appearance, such as a halo or pave setting, which can make the center stone appear more prominent.


Get the Largest Diamond Within Your Budget:

    • Sacrifice Higher Grades: Accept lower grades in color and clarity that do not impact the appearance significantly to the naked eye. For example, a near-colorless diamond (I-J) and a clarity grade of VS2 can still look flawless to a casual observer but cost much less.
    • Choose Slimmer Settings: Opt for a setting that does not overshadow the diamond, allowing you to spend a larger portion of your budget on the carat size.
    • Shape Matters: Consider shapes that appear larger, like marquise or oval, which offer a larger surface area than round cuts for the same weight.

Selecting a diamond color grade depends on setting and preference:

  1. D-F (Colorless): Ideal for white gold or platinum settings; recommended for those who want the whitest diamonds.
  2. G-J (Near Colorless): This is suitable for all types of settings and offers a good balance between color, clarity, and cost.
  3. K (Faint Color): It is best set in yellow gold and rose gold, which are more affordable and can still appear relatively white in the setting when picked right.

Choosing the right clarity involves:

  1. Eye-Cleanliness: Opt for diamonds where inclusions are not visible to the naked eye (typically VS2 or higher).
  2. Consider the Diamond’s Size: Larger diamonds require higher clarity as inclusions are more visible.
  3. Type and Position of Inclusions: Consider where the inclusions are located and how easily they can be hidden by the setting.

Diamond fluorescence can influence the appearance and cost of a diamond, varying from beneficial to potentially detrimental:

  1. Beneficial: For diamonds that possess slight yellow tones (graded I color or below), medium-strong fluorescence can counteract yellowish hues, making them appear whiter and more desirable in certain lighting conditions.
  2. Detrimental: In diamonds of very high color grades (D-F), medium-strong fluorescence may result in a milky or hazy appearance, especially under UV light, which can detract from the stone’s clarity and overall sparkle.
  3. Budget-Wise: Nearly-colorless diamonds with faint to medium fluorescence typically do not show any noticeable effect on the beauty of the diamond to the naked eye but are often priced lower than those without fluorescence. This can be a cost-effective choice for budget-conscious shoppers, allowing you to purchase a larger stone or allocate funds towards other diamond attributes like cut or clarity without compromising the visual appeal.

SI1 and SI2 diamonds typically contain more noticeable flaws, which can be visible to the naked eye, potentially impacting the diamond’s brilliance and overall visual appeal. While it’s feasible to find SI diamonds that still display considerable sparkle and clarity, identifying such stones requires a detailed and individual inspection, challenging to implement on a large scale.

Our selection process is streamlined to focus primarily on cut precision to ensure maximum brilliance and beauty. Introducing clarity into this formula would require a more nuanced and individual examination, increasing complexity and potential for error. Given these considerations, I prefer not to recommend SI1 and SI2 diamonds here. I aim to offer choices that maintain consistent quality without needing you to navigate additional complexities or face unnecessary risks with your investment.

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