About me

My name is Yaniv Hadar, 25 years old from Israel, and I’ve been connected to the diamond business my entire life.

I grew up with a father who made his living buying, polishing and selling them.

I’ve worked as a diamond photographer and seen hundreds of diamonds on a daily basis.

I had the opportunity to see everything, from any size and shape to any rare color you can think of. Seeing diamonds throw the lens, and later on a large 27” screen gave me the option to learn all about diamonds.

I was the one who needed to make sure the 360HD video you (the customer) see, gives you a clear and true understanding of how the diamond really looks like in reality, without hiding the flaws and without retouching the photos in order to manipulate your eyes (like others do). 

Why am I telling you this?

Because I definitely know how to spot a beautiful diamond.

And I definitely know the kinds you should avoid.

It’s all about making your significant other happy while getting the best bang for your buck.

I’ve seen the industry change a lot over the past 20 years and I still see it changing now. No secret, the online market changed everything, and now lab-grown diamonds are taking the diamond industry by storm.

I’m here to help you make the right choice without getting ripped off.